About

I’ve always been intrigued by the cusp of art, technology, and human psychology. I learned early on that I wanted to be able to make someone react in very intentional ways. I always thought I’d work in Advertising, like Mad Men, because the idea of creating things that are suggestive has always fascinated me.

I’m not your average engineer. I’ve tried it all, from Web Development to Digital Design, Branding, and Product Management. Everything I have done, small or big, has been a vital stepping stone for where I am today.

Fast forward to 2020, I honed in on A/B Testing and Experience Targeting as it relates to Web Development. I love testing features and applications I’ve developed to understand why they clicked there instead of over here and how can I alter that in order to get the desired result.

What excites me most about coding is being able to solve problems and create a purposeful experience online. Whether we want them to buy a product or fill out a form, working closely with UX Designers and Data Analysts has allowed me to peek into the minds of those who visit the websites I develop and understand how to make the experience flow without hiccups.

It goes beyond creating and modifying content and involves having a passion for developing experiences and solutions that help people as well as stakeholders. Leaning into customer and user insight to understand their needs, determining the right problems to solve, delivering solutions as quickly as possible, and then improving that value over time is the key to an effective online experience.

This is one of my favorite quotes:

“When you intentionally use your everyday life to bring about positive change in the lives of others, you begin to live a life that matters.”

– John C. Maxwell, author of Intentional Living

This resonates so deeply with me because I have no desire to do anything just for the sake of it. I only want to make, design, or build ideas and products that are real, that matter, and has an impact.

– BA in Marketing & Communications (incomplete)
– 14 years of experience in Web Development, Digital Design, and Brand Development

Within those 14 years, I have:
‍
– 12 years of experience in Web Design
– 8 years of experience in Front-End Web Development
– 3 years of experience in Full Stack Web Development

Development

HTML / CSS / SASS / Vanilla JS / ReactJS / AngularJS / Typescript / jQuery / PHP / .NET / ASPX / API

Design

Adobe Photoshop / Adobe InDesign / Adobe Illustrator / Figma / Axure / Invision

Tools

Salesforce / Adobe AEM / Adobe Target / Adobe Analytics / WordPress / IBM Websphere Commerce / Oracle / Microsoft SQL / Epic EHR